• New Arrivals

  • Pretend Play

    These are toys that can add endless hours of imagination with open...

  • Best Sellers

We Offer Free Gift Wrap

Please let us know at checkout if you would like us to gift wrap your present! We offer pink, red and turquoise tissue paper in a kraft bag.

New Arrivals

Everything New and Freshly Stocked Items

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Why hello there!

We are Tim, Erin & Emerson tri-owners of The Prize Booth. We are working hard to bring you and your kiddos the most fun experience and toys we can provide.

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Best Sellers

Popular Now and Customers' All-Time Favorites

    "Very unique"

    What a great addition to the community and very much welcomed. The owners are local residents and opening day was yesterday. There is such a buzz in the community and so much anticipation and we can see why! Such a cute store! Very unique and good quality toys. Great place to shop for gifts for younger kids. There is a variety of toys, books, activities. My daughter enjoyed perusing the aisles and there was quite a few customers in the store while we were there. We can't wait to come back!

    -Gina N.

    "Aesthetic is perfection"

    This store is literally THE CUTEST. Impeccable selection of toys, really high quality items, and the aesthetic is perfection. I am so happy to have a business like this in Castro Valley!

    -Vandana M.

    "Best and cutest store ever"

    Truly, honestly this is the best and cutest store ever. So excited to have The Prize Booth in CV. They have the most amazing selection of toys and gifts and they've done a phenomenal job with decor, vibe, everything. The owners are some of the nicest humans I've come across and customer service is top-notch. My kiddos and I love coming here. Highly recommend!!!

    -Karla C.